Key Attributes.
Product Description
* An interactive group discussion lead by a moderator.
* Unstructured (or loosely structured) discussion where the moderator encourages the free flow of ideas.
* Usually 8 to 12 members in the group who fit the profile of the target group or consumer but may consist of two interviewees (a dyad) or three interviewees (a triad) or a lesser number of participants (known as a mini-group)
* Usually last for 1 to 2 hours.
* Usually recorded on video/DVD.
* May be streamed via a closed streaming service for remote viewing of the proceedings.
* The room usually has a large window with one-way glass - participants cannot see out, but the researchers can see in Inexpensive and fast.
* Can use computer and internet technology for on-line focus groups.
* Respondents feel a group pressure to conform.
* Group dynamics is useful in developing new streams of thought and covering an issue thoroughly.
Company Profile
| |
Business Type: |
Global research services here-in-after referred to as grsmrs (p) ltd. is a proudly genuine market research company. grs was incorporated in 2001 with the sole objective of empowering the corporate world with authentic research information and insights for wise management decisions..
we are an organization based in pune(india) known for providing all types of research.e.g. qualitative research and quantitative research. |
| |
Comapany: |
Grs market research services pvt ltd |
| |
Address: |
217 b, jori niwas, kelkar road, narayan peth, bhide bridge, |
| |
City: |
Pune |
| |
Zip/Postal: |
411030 |
| |
State: |
Maharashtra |
| |
Country: |
India |
